Friday, November 15, 2013

Oh C.R.A.P!

Presentation Design Quick Tips – You Need CRAP

No one wants to read a document that the appearance is poor. Not only is the rhetoric important in a document but so is the appearance. In Rundle’s article he explains the importance of C.R.A.P., contrast, repetition, alignment, and proximity.

                When designing a document the contrast which includes the background color, font size and style, and the correct spacing plays a key role. Elements that are not the same should stand out. If the font size and style are the same throughout then it is going to be hard to distinguish between what goes together and what is more important.

                Repetition allows the reader to follow the paper by repeating styles down the page.

                Who wants to read a paper that has sentences all over the page? Alignment needs to be well thought of when writing a paper. If you have some stuff left aligned and then the other right aligned then once again the reader is not going to be able to follow the document very well.  Alignment gives the reader the maximum effect and the message across.

                Proximity is when elements that are related are grouped together. The reader should be able to glance at a page and immediately know which elements are together and which are separate.

1 comment:

  1. Ashley, your blog post perfectly summarizes everything that Mike Rundle write about. I think that all we need to remember is that a document needs to look organized, and be easy to read and understand. If it isn't, the reader will become frustrated and wont bother to read what we have to say.

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